On the other side of the screen, someone drew something special

Article published at: Apr 15, 2026
Al otro lado de la pantalla, alguien dibujó algo especial
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@ar.figueroaContent Creator · Creative Production


Who he is and what he does

Ar is a content creator. He's been at it for five years, and if you had to describe him in one line, you'd say he's dedicated to anything that involves creating, imagining, or shaping an idea. Videos, images, creative projects — if there's a creative process involved, he can be part of it.

It's not an easy profession to explain. There's no university degree that trains you for this. But Ar found a way to make a living being creative, and that, he says, is enough.


Why he chose this path

It wasn't a conscious decision. Ar didn't wake up one day and say, "I'll be creative." He simply always loved creating things — until people around him started telling him it could be a business. And he believed them.

What he was clear about from the beginning was what he didn't want: he didn't want a boring job, he didn't want to spend ten years in front of a desk. He wanted something that moved him, that was different every day. When he discovered that creativity could give him that — and also pay the bills — there were no more questions.

"When I realized I could be creative and not starve at the same time, that was pretty good."


What he believes about creativity

For Ar, creating isn't just about making something beautiful. It's a form of communication — perhaps the most honest one. A way to convey things that words alone can't express.

A song, a movie, a video can bring together people who otherwise would never have met. They can make someone feel less alone, discover something new, see the world from a different angle. That, for him, is the true value of creativity: its ability to connect.

And that same conviction is what keeps him energized. He has no special rituals or secrets to perform better. What drives him is meeting people and discovering how they think — especially those who think differently from him. Every new perspective he finds opens his mind a little more. And a more open mind, he says, is a more creative mind.

"The more your brain opens up, the more creative you are. It's like a virtuous cycle: you want to learn more, that excites you, and then you want to keep learning more."


The moment he won't forget

It was the pandemic. Ar was uploading videos to the internet — fragments of his life, scattered ideas, everyday things. At some point, messages with photos started arriving. People who had seen him on screen and decided to draw him.

A little piece of life shared, and someone on the other side felt something so strong they picked up a pencil.

He didn't cry, he clarifies with humor. But he cherishes that memory, because it was the first time he understood in a very concrete way what his work is for. Not to impress, not to accumulate views — but to touch someone. For a person, somewhere, to feel something.


Where he's going and what he tells beginners

Ask him where he sees himself in ten years and he'll tell you he doesn't even know what he's having for dinner. But with a laugh, the answer is clear: doing the same thing, with more order and more intention. Today he's still exploring, creating wherever he can. The next step is to give all of that more structure.

And for anyone who wants to follow a similar path, he has very clear advice: don't just copy what has already worked. It's good to be inspired, it's good to learn from what exists — but what truly leaves a mark comes from within. From that place where you keep the things that matter most to you.

Dare, even if there's nothing out there that guarantees the result. You have nothing to lose.

"If you have something you really want to create, then just do it."

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